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Are marketing strategies implemented by SME’s in the Republic of Macedonia ?

Veseli, Nexhbi; Aziri, Brikend; Veseli, Teuta - In: Romanian Economic Journal 15 (2012) 46bis, pp. 137-152

Business strategies in general and marketing strategies in particular are a factor of significant importance when it comes to the success and long term growth of companies. This paper tends to test the generally accepted assumption that SME’s in the Republic of Macedonia do not have and...

Persistent link: https://www.econbiz.de/10010934744

Modelos de internacionalización para las pymes colombianas

Mesa, Juan Fernando Botero; Pareja, Federico Alvarez; … - In: REVISTA AD-MINISTER (2012)

must answer in order to survive, grow or increase the profitability of the organization. Management skills required to …

Persistent link: https://www.econbiz.de/10011152815

Impact of Innovation Upon the Dynamics of Romanian Small and Medium Sized Enterprises

Ciurea, Jeanina; Demyen, Suzana - In: Annals of the University of Petrosani, Economics 13 (2013) 1, pp. 61-72

Innovation is central to economic growth, as the area in which it develops takes the whole sphere of economic activities: product, process, service, organization, marketing, hence the economic effects they may cause. Creating "innovative enterprises", giving tax cuts to certain periods of time,...

Persistent link: https://www.econbiz.de/10011067006

Good Leadership is Essential for Any Business, Even for the Small Ones

Bogdány, Eszter; Balogh, Ágnes; Csizmadia, Tibor - ToKnowPress

Small- and medium sized enterprises (SMEs) are one of the most important driving forces of the performance of Hungarian economy. Not only because of their flexibility due to their small size but also their adaptability to the environmental changes. One of the most significant processes during...

Persistent link: https://www.econbiz.de/10011165542

THE ROLE OF THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE ERA OF GLOBALIZATION

DRAGHICI, CONSTANTIN - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2011)

The organization management and the coordination of the processes that characterize the problem of enterprise … analyze these aspects. Customer relationship Management or CRM acronym has recently entered into the language of professionals … Relationship Management (CMR) goes beyond sales, marketing and customer-service applications and spreads into business intelligence …

Persistent link: https://www.econbiz.de/10010556160

CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES

Valerica, Olteanu; Valeriu, Curmei Catalin - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1072-1078

-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives …, management by budgets, management by projects, and management by product. The high degree of understanding and using the above …

Persistent link: https://www.econbiz.de/10010607205

Innovation in the Management of SMEs in the Service Sector in Poland

Nowacki, Robert; Staniewski, Marcin W. - In: The AMFITEATRU ECONOMIC journal 14 (2012) Special No. 6, pp. 755-773

. Innovation accrues various economic advantages for SMEs that may not be overlooked in the management process. The authors of this … paper therefore analyze the awareness and use of innovative solutions in the management process of SMEs operating within the …

Persistent link: https://www.econbiz.de/10010611681