Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based...

Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based...

Die vorliegende Studie untersucht die Zielerreichung von Großveranstaltungen an dem konkreten Projekt „Hagener Schaufensterwettbewerb“. Dabei stützt sich die Arbeit nicht nurauf den Untersuchungsgegenstand „Image“ der Stadt Hagen, sondern auch auf die möglicherweise gesteigerte Kaufkraft...