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L’apport des TIC aux Petites Entreprises (PE) dans le secteur touristique : une étude exploratoire

Favre Bonte, Véronique; Tran, Sébastien - Université Paris-Dauphine (Paris IX) - 2011

how the use of technology can improve the competitive advantage of small businesses. We focus our research on the tourism …

Persistent link: https://www.econbiz.de/10010708429

An Assessment of E-business Strategies Using the Strategic Alignment Model

Rival, Yann - Université Paris-Dauphine (Paris IX) - 2004

interviews of general and e-business managers from the main companies of the French tourism sector, 12 variables were identified …

Persistent link: https://www.econbiz.de/10010709014

The informational value of crude oil futures prices

Lautier, Delphine - Université Paris-Dauphine (Paris IX) - 2003

maturities (as far as seven years) and compares their informational value for various delivery dates. Segmentation is defined as …

Persistent link: https://www.econbiz.de/10010707829

L’âge subjectif par-delà les frontières : une étude cross culturelle dans le secteur de la mode vestimentaire

Guiot, Denis; Barak, Benny; Gould, Stephen; Lee, Keun; … - Université Paris-Dauphine (Paris IX) - 2006

This paper compares the relevance of subjective age as a criterion to segment the fashion market in four countries: China, South Korea, France and USA.Following the validation of a new invariant scale between cultures, the effects of subjective age on innovativeness and consumer media habits are...

Persistent link: https://www.econbiz.de/10011071841

Segmentation in the Crude Oil Futures Term Structure

Lautier, Delphine - Université Paris-Dauphine (Paris IX) - 2005

article investigates whether this market is segmented or not. Segmentation is defined as a situation in which different parts …

Persistent link: https://www.econbiz.de/10011072171

Segmentation achats et pilotage stratégique: pour une orientation produit permettant de développer des capacités dynamiques dans la gestion des relations client-fournisseur

Nogatchewsky, Stéphane; Jerman, Lambert - Université Paris-Dauphine (Paris IX) - 2014

L’article présente les résultats d’une recherche qualitative sur les dispositifs et processus de segmentation achats au … spécialisée sur la segmentation achats, la Strategic Purchasing Orientation (SPO), ne cesse de proposer des matrices stratégiques … comment ces dispositifs de segmentation achats se déploient dans les entreprises et, en particulier, comment ils peuvent être …

Persistent link: https://www.econbiz.de/10011073473

La segmentation par le concept du Nous : exploration des liens entre le nous idéal et l'image du produit préféré

Zouaghi, Sondes; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2006

The “We concept” is proposed as a psychographic segmentation variable for products requiring a family-based purchase … ideal “We concept” appears a relevant criterion of segmentation to analyze the characteristics of the automobile market …

Persistent link: https://www.econbiz.de/10011073633

Segmentation et stratégies de communication dans les marchés émergents : une approche croisée des concepts de pyramide économique et d'acculturation

Boutin, Agnès; Gaston Breton, Charlotte - Université Paris-Dauphine (Paris IX) - 2006

This article studies the socio-economic and cultural characteristics in emerging markets segmentation and their …

Persistent link: https://www.econbiz.de/10011073743

A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers

Roux, Dominique; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2010

In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a...

Persistent link: https://www.econbiz.de/10011073796

L âge subjectif peut-il prétendre au statut de variable de segmentation ?

Guiot, Denis - Université Paris-Dauphine (Paris IX) - 1998

subjective age as a segmentation variable of the fashion market. The results show that the gap between actual age and subjective …

Persistent link: https://www.econbiz.de/10011074587