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~subject:"segmentation"
~person:"Chawla, Deepak"
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segmentation
India
45
Indien
43
Consumer behaviour
23
Konsumentenverhalten
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Knowledge management
11
Wissensmanagement
11
Innovation adoption
8
Innovationsakzeptanz
8
Beziehungsmarketing
6
Market segmentation
6
Marktsegmentierung
6
Relationship marketing
6
Electronic Banking
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Electronic banking
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Emerging economies
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Mobile Business
5
Mobile business
5
Schwellenländer
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Cluster analysis
4
Clusteranalyse
4
Firm performance
4
Industrie
4
Manufacturing industries
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Mobile communications
4
Mobilkommunikation
4
Online retailing
4
Online-Handel
4
Unternehmenserfolg
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attitude
4
emerging markets
4
CAPM
3
Cause-Related Marketing
3
Cause-related marketing
3
Dienstleistungssektor
3
Indian consumers
3
Lebensstil
3
Lifestyle
3
Marketing management
3
Marketingmanagement
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Chawla, Deepak
Lizé, Laurence
7
Eichhorst, Werner
6
Günther, Isabel
6
Launov, Andrey
6
Martins, Pedro S.
6
Falco, Paolo
5
Haywood, Luke
5
Joseph, Olivier
5
Lemière, Séverine
5
Rousset, Patrick
5
Vaihekoski, Mika
5
Carneiro, Anabela
4
Cheong, Siew Ann
4
Démurger, Sylvie
4
Fornia, Robert Paulo
4
Kanbur, Ravi
4
Kok, Jun Liang
4
Kubacki, Krzysztof
4
Kugler, Adriana D.
4
Lee, Gladys Hui Ting
4
Lehota, Jozsef
4
López-Cariboni, Santiago
4
Marx, Paul
4
Portugal, Pedro
4
Rodríguez-Castelán, Carlos
4
Ronconi, Lucas
4
Vazquez, Emmanuel
4
Xu, Danny Yuan
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Yim, Woei Shyr
4
Zhang, Yiting
4
Adair, Philippe
3
Chelly, David
3
Danquah, Michael
3
Doerflinger, Nadja
3
Dolnicar, Sara
3
Duval-Hernández, Robert
3
Fauser, Sophia
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International journal of Indian culture and business management : IJICBM
2
Global business review
1
Journal of internet commerce
1
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ECONIS (ZBW)
4
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1
Online shopper
segmentation
based on lifestyles : an exploratory study in
India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of
India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
Relationship between knowledge management practices and performance : a
segmentation
study in Indian private sector
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012598696
Saved in:
4
Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
22
(
2021
)
3
,
pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
Saved in:
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