Marketers frequently need to estimate the size of their markets - both for existing products so that sales forecasts can be developed, and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales forecast using a market...

Purpose: The authors investigate the manufacturer's choice of discount schemes in a supply chain with competing retailers. Design/methodology/approach: Using a game-theoretic model, the authors build two discount frameworks and compare and analyze the effects of different discount schemes on the...

We develop a model of rational bubbles based on leverage and the assumption of an imprecisely known maximum market size. In a bubble, traders push the asset price above its fundamental value in a dynamic way, driven by rational expectations about future price developments. At a previously...