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Advertising
45
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Journal of current issues and research in advertising
Journal of advertising research
209
International journal of advertising : the review of marketing communications
194
Journal of business research : JBR
191
International journal of advertising : the quarterly review of marketing communications
187
SpringerLink / Bücher
185
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
NBER working paper series
88
Journal of promotion management : JPM
85
Working paper / National Bureau of Economic Research, Inc.
85
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Marketing Science
78
Journal of retailing and consumer services
76
European journal of operational research : EJOR
74
NBER Working Paper
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of promotion management : innovations in planning and applied research
64
Springer eBook Collection
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of marketing
58
International journal of industrial organization
56
International journal of internet marketing and advertising : IJIMA
55
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Journal of marketing research : JMR
50
Europäische Hochschulschriften / 5
49
MPRA Paper
44
CESifo working papers
43
Journal of business ethics : JOBE
39
Marketing letters : a journal of research in marketing
39
The journal of personal selling & sales management : JPSSM
38
Young consumers : insight and ideas for responsible marketers
37
Journal of the Academy of Marketing Science
35
International journal of production economics
34
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ECONIS (ZBW)
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1
Comparing visual attention allocated to thematic, attribute and benefit sentences in
advertising
copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
2
Exploring
advertising
equity in fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
3
Audience reaction to comedic
advertising
violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
4
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home
advertising
campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
5
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
6
Advertising
in a quantified world : a proposed model of consumer trust, attitude toward personalized
advertising
and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
7
Ethics versus survival : the relationship between
advertising
ethics and new business challenges
Schauster, Erin
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10012243116
Saved in:
8
Reassessing the influence of parents and
advertising
on children's BMI
Zeiss, Jessica
;
Walker, Doug
;
Carlson, Les
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10012243133
Saved in:
9
Playing the game (or not) : how Ukraine and the United States navigate the hostile regulatory environment for alcohol
advertising
Venger, Olesya
;
Wolburg, Joyce M.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10012243134
Saved in:
10
Managing change and finding identity : a grounded analysis of
advertising
agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
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