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Brand intrapreneurs and brand...
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Markenführung
16,813
Brand management
16,792
Markenimage
10,736
Brand image
10,520
Konsumentenverhalten
9,788
Consumer behaviour
9,775
Markenartikel
9,047
Brand
7,952
growth
5,806
Growth
4,570
Beziehungsmarketing
2,981
Relationship marketing
2,979
Wirtschaftswachstum
2,487
Economic growth
2,270
Markenpolitik
2,217
Theorie
2,126
Deutschland
2,029
Theory
2,004
Social Web
2,002
Social web
2,000
Online-Marketing
1,751
Germany
1,727
Internet marketing
1,717
Marketingmanagement
1,646
Marketing management
1,622
Werbewirkung
1,515
Advertising effects
1,493
USA
1,344
United States
1,337
Intrapreneurship
1,178
Marketing
1,138
Innovation
1,118
Luxusgüter
1,103
Luxury goods
1,102
Welt
1,052
Werbung
1,046
Herkunftsbezeichnung
1,006
Designation of origin
1,003
World
980
Corporate reputation
968
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10,213
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66
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60
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2,122
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1,694
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1,263
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919
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596
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596
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535
Sammelwerk
535
Aufsatzsammlung
370
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222
Dissertation u.a. Prüfungsschriften
199
Conference paper
185
Konferenzbeitrag
185
Reprint
151
Konferenzschrift
133
Bibliografie enthalten
121
Bibliography included
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Ratgeber
108
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103
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101
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87
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74
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49
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48
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48
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48
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Burmann, Christoph
160
Esch, Franz-Rudolf
154
Baumgarth, Carsten
95
Huber, Frank
91
Galor, Oded
79
Meffert, Heribert
78
Melewar, T. C.
77
Keller, Kevin Lane
74
Bruhn, Manfred
66
Sattler, Henrik
64
Bauer, Hans H.
58
De Chernatony, Leslie
57
Ahlert, Dieter
56
Phau, Ian
50
Tomczak, Torsten
50
Wiedmann, Klaus-Peter
48
Hein, Eckhard
47
Tarp, Finn
46
Balmer, John M. T.
45
Bang, Nguyen
44
Loureiro, Sandra Maria Correia
43
Sharpe, Andrew
43
Fournier, Susan
41
Rault, Christophe
41
Merrilees, Bill
40
Romaniuk, Jenni
39
Foroudi, Pantea
38
Kuratko, Donald F.
38
Park, Donghyun
38
Schmidt, Holger J.
38
Shahbaz, Muhammad
38
Herrmann, Andreas
37
Strebinger, Andreas
37
Völckner, Franziska
37
Arndt, Channing
36
Ind, Nicholas
36
Ko, Eunju
36
Ziesemer, Thomas
35
Diamantopoulos, Adamantios
33
Gierl, Heribert
33
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
426
C.E.P.R. Discussion Papers
269
Springer Fachmedien Wiesbaden
135
World Institute for Development Economic Research (UNU/WIDER), United Nations University
118
EconWPA
112
eSocialSciences
109
Institute for the Study of Labor (IZA)
77
CESifo
75
HAL
64
Université Paris-Dauphine (Paris IX)
59
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
49
National Bureau of Economic Research
42
EcoMod Network
38
Fondazione ENI Enrico Mattei (FEEM)
32
London School of Economics (LSE)
31
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
30
Centre d'études prospectives et d'informations internationales (CEPII)
29
Center for the Study of Living Standards (CSLS)
28
Gesellschaft zur Erforschung des Markenwesens
28
Inter-American Development Bank
28
International Monetary Fund (IMF)
27
International Food Policy Research Institute (IFPRI)
26
Princeton University Press
25
Department of Economics, Oxford University
23
Verlag Dr. Kovač
23
Society for Economic Dynamics - SED
21
Department of Economics and Business, Universitat Pompeu Fabra
20
Institut de Recherche Économique et Sociale (IRES), École des Sciences Économiques de Louvain
20
France St-Hilaire, Vice-President , Research
19
The Institutute for Research on Public Policy
19
Elinkeinoelämän Tutkimuslaitos (ETLA)
18
William Davidson Institute, University of Michigan
18
Centre d'Études et de Recherches sur le Développement International (CERDI), École d'Économie
17
East Asian Bureau of Economic Research (EABER)
17
Econometric Society
17
HWWA Institut für Wirtschaftsforschung
17
Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
16
The MIT Press
16
Tinbergen Instituut
16
Centro Ricerche Nord Sud (CRENoS)
15
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Journal of business research : JBR
781
The journal of brand management : an international journal
654
MPRA Paper
424
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
369
CEPR Discussion Papers
275
Psychology & marketing
200
IZA Discussion Papers
172
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
142
Journal of marketing research : JMR
134
Journal of marketing management : MM
132
International journal of hospitality management
130
Tourism management : research, policies, practice
130
Journal of advertising research
127
Industrial marketing management : the international journal for industrial and high-tech firms
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of marketing communications
125
Journal of marketing
124
Working Paper
122
Marketing intelligence & planning
120
Journal of travel and tourism marketing
119
Working Paper Series / World Institute for Development Economic Research (UNU/WIDER), United Nations University
118
CESifo Working Paper
115
Working Papers / eSocialSciences
109
Springer eBook Collection
107
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
100
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
95
Journal of international consumer marketing
93
Research
93
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
87
CESifo working papers
86
International journal of advertising : the quarterly review of marketing communications
82
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ECONIS (ZBW)
29,417
RePEc
6,004
EconStor
1,405
USB Cologne (EcoSocSci)
1,038
BASE
209
Other ZBW resources
23
USB Cologne (business full texts)
21
ArchiDok
15
OLC EcoSci
6
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Date (oldest first)
1
Strategic investments in entrepreneurial
brand
ventures by large incumbents
Van Rensburg, Deryck J.
;
Naudé, Peter
;
Fayena, Izak
- In:
Journal of strategy and management
17
(
2024
)
1
,
pp. 140-166
Persistent link: https://www.econbiz.de/10014475852
Saved in:
2
New venture branding :
brand
orientation,
brand
elements and
growth
Perkins, Robert D.
;
Seals, Samantha R.
- In:
International journal of business
27
(
2022
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10013500648
Saved in:
3
In-sourcing disruptive brands as a corporate entrepreneurship strategy
Van Rensburg, Deryck J.
- In:
International entrepreneurship and management journal
11
(
2015
)
4
,
pp. 769-792
Persistent link: https://www.econbiz.de/10011539172
Saved in:
4
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
5
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
6
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
7
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
8
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
9
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
10
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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