Simon P., ANDERSON; Jean J., GABSZEWICZ - Institut de Recherche Économique et Sociale (IRES), … - 2005
, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …