Advertising is commonly regarded as a strategic tool to increase demand and steal business from competitors. The … present work studies the competitive effects of advertising in a two-period game with incomplete information about the … the post-entry game is independent of the pre-entry advertising decision. Assuming that pre-entry advertising by an …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and …. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed. The model generates an … inverted U-shape relationship between individual advertisement and market tightness which is robust to alternative advertising …

In this study, we analyze a dynamic duopoly game in which firms can use advertising and price as competitive tools. The … assume that advertising creates a positive externality. Thus, each firm voluntarily advertises to persuade consumers to buy … technology level affect advertising, profits, and economic welfare and highlight the differences between the two cases. …

choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using … market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a …

price competition. Consumer reference dependence will also shape firms' advertising strategies and quality choices. If … advertising increases product prominence, ex ante identical firms may differentiate their advertising intensities. If firms vary …

We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted … the structural model. These attack matrices identify diversion ratios and hence comparative advertising damage measures …. We find that outgoing comparative advertising attacks are half as powerful as self-promotion in raising own perceived …