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Advertising and Consumer Search in a Duopoly Model
Janssen, Maarten C.W.; Non, Mariëlle C. - Tinbergen Instituut - 2005
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011256424
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Advertising and Consumer Search in a Duopoly Model
Janssen, Maarten C.W.; Non, Mariëlle C. - 2005
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10010325593
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Advertising and Consumer Search in a Duopoly Model
Janssen, Maarten C.W.; Non, Mariëlle C. - Tinbergen Institute - 2005
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10005209440
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Going where the Ad leads you: On High Advertised Prices and Search where to buy
Janssen, Maarten C.W.; Non, Marielle C. - Tinbergen Instituut - 2006
the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this … role of advertising can lead to a situation where advertised prices are higher than non—advertised prices in equilibrium. …
Persistent link: https://www.econbiz.de/10011255691
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Going where the Ad leads you: On High Advertised Prices and Search where to buy
Janssen, Maarten C.W.; Non, Marielle C. - 2006
the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this … role of advertising can lead to a situation where advertised prices are higher than non—advertised prices in equilibrium. …
Persistent link: https://www.econbiz.de/10010325578
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Going where the Ad leads you: On High Advertised Prices and Search where to buy
Janssen, Maarten C.W.; Non, Marielle C. - Tinbergen Institute - 2006
the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this … role of advertising can lead to a situation where advertised prices are higher than non—advertised prices in equilibrium. …
Persistent link: https://www.econbiz.de/10005209475
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On Mergers in Consumer Search Markets
Janssen, Maarten C.W.; Moraga-Gonzalez, Jose Luis - Tinbergen Instituut - 2007
We study mergers in a market where N firms sell a homogeneous good and consumers search sequentially to discover prices. The main motivation for such an analysis is that mergers generally affect market prices and thereby, in a search environment, the search behavior of consumers. Endogenous...
Persistent link: https://www.econbiz.de/10011255485
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Oligopolistic Competition in Price and Quality
Dubovik, Andrei; Janssen, Maarten C.W. - Tinbergen Instituut - 2008
This discussion paper led to an article in <I>Games and Economic Behavior</I> (2012), pp. 120-138.<P> We consider an oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in knowledge: some consumers know both the prices and quality of the products offered,...</p></i>
Persistent link: https://www.econbiz.de/10011255624
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Adoption of Superior Technology in Markets with Heterogeneous Network Externalities and Price Competition
Janssen, Maarten C.W.; Mendys, Ewa - Tinbergen Instituut - 2000
In this paper we investigate whether markets with heterogeneous network externalities can belocked-in by old technologies even if superior technologies are available. Heterogeneous networkexternalities are present when some consumers care more about the size of the market share of agood than...
Persistent link: https://www.econbiz.de/10011255699
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Two Firms is enough for Competition, but Three or More is better
Janssen, Maarten C.W.; Moraga, Jose Luis - Tinbergen Instituut - 2001
We present an oligopoly model where a certain fraction of consumers engage in costly non-sequential search to discover prices. There are three distinct price dispersed equilibria characterized by low, moderate and high search intensity, respectively. We show that the effects of an increase in...
Persistent link: https://www.econbiz.de/10011255756