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. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011343292
price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …
Persistent link: https://www.econbiz.de/10010264854
simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …
Persistent link: https://www.econbiz.de/10010266695
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10010325593
When firms possess information about their competitors’ products, their advertisements may leak extra information. I analyze this within a duopoly television market that lasts for two periods. Each station may advertise its upcoming program by airing a tune-in during the first program. Viewers...
Persistent link: https://www.econbiz.de/10014202730
This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is … information. In this case, firms undersupply advertising compared to the social optimum because of free-riding. If consumers are … advertising compared to the social optimum …
Persistent link: https://www.econbiz.de/10012724763
. Information can come through two different channels: advertising and sequential consumer search. The model is similar to that of … (1993). First, advertising and search are substitutes for a large range of parameters. Second, there is no monotone … relationship between prices and the degree of advertising. In particular, it is possible that high prices are advertised, while low …
Persistent link: https://www.econbiz.de/10014028248
price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …
Persistent link: https://www.econbiz.de/10014216546
We estimate a model of competitive nonlinear pricing with multidimensional preference heterogeneity using individual level data on advertisements bought by local businesses (e.g., doctors, electricians) from two Yellow Page Directories in one U.S. city-market. Variation in individual choices and...
Persistent link: https://www.econbiz.de/10012905348
policy requiring list prices to be public). Otherwise, more protective privacy regulations have ambiguous effects on consumer …
Persistent link: https://www.econbiz.de/10012129753