the same time, adware also raises privacy concerns. We study the e¤ect of programmers’ choice between shareware and adware …Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising … banners and distribute it for free as adware. In this paper we study the programmers’ choice between these two modes of …

the same time,adware also raises privacy concerns. We study the effect of programmers'choice between shareware and adware …Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising … banners and distribute it forfree as adware. In this paper we study the programmers' choice betweenthese two modes of …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target … consumers and prompted privacy concerns among consumers and regulators. This paper estimates the financial impact of privacy …-price bidders operate concurrently. I develop new techniques to analyze these hybrid auctions. I consider three privacy policies …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

if advertising markets are sufficiently thick. In turn, we study how disclosure affects the incentives of publishers to … competitiveness of advertising markets and the ability of platforms to profile consumers. We show that, even when most consumers multi …-home, the publishers may be worse off by outsourcing to the intermediary, in particular if they operate in thin advertising …