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Specialized advertising and price competition in vertically differentiated markets
Esteban, Lola; Hernández, José M. - In: SERIEs - Journal of the Spanish Economic Association 2 (2011) 2, pp. 255-282
simultaneous game of pricing and targeted advertising with two firms producing different levels of quality. We find that the … transition from uniform advertising to targeted advertising can turn a pure vertically differentiated market into a hybrid market … particular, we show that (1) compared to uniform advertising, targeting leads both firms to always charge higher prices, (2) the …
Persistent link: https://www.econbiz.de/10010317117
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Is your privacy for sale? An experiment on the willingness to reveal sensitive information
Cloos, Janis; Frank, Björn; Kampenhuber, Lukas; Karam, … - In: Games 10 (2019) 3, pp. 1-15
10.3390/g10030028
Persistent link: https://www.econbiz.de/10012227773
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Measuring market concentration in the Aegean ferry system
Goulielmos, Alexander M.; Sitzimis, Giannis - In: SPOUDAI - Journal of Economics and Business 62 (2012) 1/2, pp. 7-27
The paper calculates the concentration in 6 major routes of the Greek ferry system (2001-2010), important not only for international tourism, including Cruises, but also for the cohesion of the Greek space with EU. Worth noting is the consolidation of companies that took place, where from 25...
Persistent link: https://www.econbiz.de/10010343104
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The European Natural Gas Market: Imports to Rise Considerably
Engerer, Hella; Horn, Manfred - In: Weekly Report 5 (2009) 18, pp. 122-129
Since the late 1990s, natural gas has been the second most important source of energy in the European Union after oil. Current forecasts predict that the demand for natural gas will continue to rise over the long term. As the production of natural gas in the EU has already passed its peak and...
Persistent link: https://www.econbiz.de/10011601271
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Big Data aus wettbewerblicher Sicht: Analysen und Berichte
Dewenter, Ralf; Lüth, Hendrik - In: Wirtschaftsdienst 96 (2016) 9, pp. 648-654
for advertising or in the provision of personal data. Gathered data can be used to improve targeted advertising or develop … new products and services. Besides these welfare gains, privacy issues may ensue, which can be mitigated by strict …
Persistent link: https://www.econbiz.de/10011956006
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Online trade platforms: Hosting, selling, or both?
Anderson, Simon; Bedre-Defolie, Özlem - In: International Journal of Industrial Organization 84 (2022), pp. 1-15
We illustrate conditions under which a trade platform selling its own products alongside third-party sellers benefits or harms consumers. This benefits consumers by lowering prices in a suite of models: a gatekeeper platform facing a competitive fringe of sellers, when fringe sellers also have...
Persistent link: https://www.econbiz.de/10013429071
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Two extensions of consumer surplus
Corchón, Luis C.; Torregrosa-Montaner, Ramón J. - In: SERIEs - Journal of the Spanish Economic Association 13 (2022) 3, pp. 557-579
We study consumer surplus in a single market when (a) there is a lower bound in the consumption of the outside good and (b) the weights in the social welfare function given to consumers and firms are different. We assume quasilinear utility. When the lower bound constraint on the consumption of...
Persistent link: https://www.econbiz.de/10014496104
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Oligopoly price discrimination, competitive pressure and total output
Aguirre, Iñaki - In: Economics: The Open-Access, Open-Assessment E-Journal 13 (2019) 2019-52, pp. 1-16
This paper extends the traditional analysis of the output effect under monopoly (third- degree) price discrimination to a multimarket oligopoly. The author shows that under oligopoly price discrimination, differences in competitive pressure, measured by the number of firms, across markets are...
Persistent link: https://www.econbiz.de/10012144266
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The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry
González-Maestre, Miguel; Martínez-Sánchez, Francisco - In: SERIEs - Journal of the Spanish Economic Association 5 (2014) 1, pp. 105-124
industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …
Persistent link: https://www.econbiz.de/10011650282
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David against Goliath: How creative communication helps small advertising agencies survive in a market led by giant agencies
Åström, Jenny-Maria; Sanz, Karim Carroum; Hagström, … - In: International Journal of Business and Economic Sciences … 10 (2017) 3, pp. 18-46
Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the …, communication and entrepreneurial orientation, followed by interviews with one small and one large advertising agency for each …
Persistent link: https://www.econbiz.de/10011932798