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and habits that are usually decisive in the decision making process regarding tourism services or products. For this … research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism …
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an … making process that should be acknowledged by marketers in order to provide the ideal tourism package. …
Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...
Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...
Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with … tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper … factors that are usually decisive in the decision making process regarding tourism services, factors that could also create …
Decision analysis incorporates both the awareness of decision makers, which is located between total confidence and total ignorance and action values assigned to outcomes variants, meaning decision makers preferences. Marketing actions are often insecure. Under these conditions, to achieve the...
The aim of this paper is to reveal updated insights regarding the theatre audiences’ behavior in terms of which are the key motivations that drive them to attend a theatre event, the steps they follow within the making decision process and the variables they take into consideration when...
Word of mouth (WOM) information have become an integral part of consumer decision-making and have revitalized investigations of a social phenomenon to serve marketing objectives. This study addresses the fast-growing yet diverse WOM literature with its heterogeneous background. An objectified...
This paper investigates situations where a sizeable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...
Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But...