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Tourism Marketing: A Service Marketing perspective
Kannan, Srinivasan - Volkswirtschaftliche Fakultät, … - 2009
Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one … beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper … is an attempt to market tourism by adapting the service marketing approach for achieving great success. …
Persistent link: https://www.econbiz.de/10005835403
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Simulating tourists' behaviour using multi-agent modelling
Corniglion, Sébastien; Turnois, Nadine - Volkswirtschaftliche Fakultät, … - 2011
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We …
Persistent link: https://www.econbiz.de/10009322626
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Public and private affairs marketing in rural tourism development
Grigorescu, Adriana - Volkswirtschaftliche Fakultät, … - 2006
In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic … tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is … poor attractiveness of agro-tourism in mountains rural area is the les proper marketing of the services. Based on these …
Persistent link: https://www.econbiz.de/10008645087
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Public marketing in supporting the tourist destinations
Grigorescu, Adriana; Balalia, Alina Elena - Volkswirtschaftliche Fakultät, … - 2009
National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...
Persistent link: https://www.econbiz.de/10008646820
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use of virtual tours in tourism and Antiquities.pdf
Amroush, Fadi - Volkswirtschaftliche Fakultät, … - 2008
This paper is discussing the virtual tours concept , how to create a virtual tour, the main types and technical difference.
Persistent link: https://www.econbiz.de/10008794648
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Branding Ghana
Ofori, Eunice - Volkswirtschaftliche Fakultät, … - 2009
Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but...
Persistent link: https://www.econbiz.de/10005089329
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Consumers recall and recognition for brand symbols
Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...
Persistent link: https://www.econbiz.de/10011259997
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Guest Editorial Preface. Special Issue on Retailer-Consumer Relationships
Musso, Fabio - Volkswirtschaftliche Fakultät, … - 2012
The consumer-retailer relationship is based on an economic transition, but it is also a social interaction. The norms of economic and social behavior permeate, inform and, in some cases constrain the retail-consumer interactions. This depends on culture, but culture is a complex,...
Persistent link: https://www.econbiz.de/10011108789
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Profiling student smokers:a behavioral approach
Theofanides, Faidon; Makri, Vasiliki; Mavroeidis, Vasileios - Volkswirtschaftliche Fakultät, … - 2011
The aim of the present study is to construct a coherent profile of student smokers in Greece, based on their behavioral and demographic characteristics. In this context, we collected data by administrating an anonymous self-completed questionnaire, which was answered by students of University...
Persistent link: https://www.econbiz.de/10009402052
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The Neuroscience of Consumer Decision-Making
Pirouz, Dante - Volkswirtschaftliche Fakultät, … - 2004
While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the...
Persistent link: https://www.econbiz.de/10005790320