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Influence of consumers' susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement : a study on Indian consumers
Khare, Arpita; Mishra, Ankita; Parveen, Ceeba; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10009427430
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Predictors of fashion clothing involvement among Indian youth
Khare, Arpita; Rakesh, Sapna - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
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Influence of mall attributes and demographics on Indian consumer' mall involvement behavior : an exploratory study
Khare, Arpita - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 192-202
Persistent link: https://www.econbiz.de/10009702568