Principalement sous forme de bannières, la communication sur Internet offre des possibilités de communication attractives mais ne représente encore qu’une très faible partie des investissements publicitaires tous média considérés. La mesure de l’audience et sa qualification sont...

Mainly based on banners, online communication is very attractive but consists in a small part of overall advertisement investments. Audience measurement and its qualification are primordial for both sites which want to measure their traffic and performance, and also for announcers who want to...

The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...