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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
Persistent link: https://www.econbiz.de/10011681072
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Qualitative consumer research
Belk, Russell W. (ed.) - 2017 - First edition
Persistent link: https://www.econbiz.de/10011762235
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Brands and the self
Belk, Russell W. - In: The Routledge companion to contemporary brand management, (pp. 68-78). 2016
Persistent link: https://www.econbiz.de/10011515364
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Consumer culture theory
Cross, Samantha N. N. (ed.); Ruvalcaba, Cecilia (ed.);  … - Consumer Culture Theory Conference <12., 2017, Anaheim, … - 2018 - First edition
Persistent link: https://www.econbiz.de/10011823381
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Morphing anthropomorphism : an update
Belk, Russell W.; Kniazeva, Maria - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Digital consumption and the extended self
Belk, Russell W. - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1101-1118
Persistent link: https://www.econbiz.de/10010433931
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Consumption patterns of the new elite in Zimbabwe
Belk, Russell W. (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001648665
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1984 AMA educators' proceedings
Belk, Russell W. (contributor) - American Marketing Association - 1984
Persistent link: https://www.econbiz.de/10001548951