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Exploring the multi sensory based memorable tourism experiences : a study of Adam & Eve Hotel in Turkey

Guzel, Ozlem; Dortyol, Taylan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 28-39

Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers … find the sensory based memorable tourism experiences, attributes/specific elements of the hotel business. With this aim … and the critical multi-sensory organs that create memorable tourism experiences were defined. The analysis of the results …

Persistent link: https://www.econbiz.de/10012116508

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

Escape Rooms As Tourist Attractions : Enhancing Visitors’ Experience Through New Technologies

Pakhalov, Alexander; Rozhkova, Natalia - 2020

Purpose: This paper aims to assess the impact of new technologies on escape room visitors’ experience based on the analysis of online reviews. Over the last five years, real-life escape rooms have become popular tourist attractions in many European cities. Growing competition stimulates the...

Persistent link: https://www.econbiz.de/10014090152

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 58 (2022) 2, pp. 161-178

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

Persistent link: https://www.econbiz.de/10013471290

Moldovan perception of Greece as a tourism destination

Cazacu, Stela - In: International journal of business and economic sciences … 10 (2017) 2, pp. 48-59

a tourism destination, according to the following dimensions: (1) environmental beauty and convenience, (2) country … destination among Moldovan consumers is partially positive. The perceptions of the tourism dimensions were evaluated in the …

Persistent link: https://www.econbiz.de/10011709596

The tourist loyalty index : a new indicator for measuring tourist destination loyalty?

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of innovation & knowledge : JIK 4 (2019) 2, pp. 71-77

The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

Persistent link: https://www.econbiz.de/10012016746

Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism

Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937

sustainable development principles are correlated with the aspects of organic growth in tourism and the possibility of evaluating … business in tourism and to identify some methods of evaluating the organic growth from the perspective of sustainable …

Persistent link: https://www.econbiz.de/10011824807

Place branding - geographical approach : case study : Waterloo

Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...

Persistent link: https://www.econbiz.de/10011833678

Role of tourist destination development in building its brand image : a conceptual model

Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of economics, finance & administrative science 21 (2016) 40, pp. 25-29

Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism … factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has …, pre-travel, during travel, and post-travel. In developing this model we draw upon the interdisciplinary nature of tourism …

Persistent link: https://www.econbiz.de/10011875103

Tourists' selection criteria and motivation : does nationality matter?

Pantouvakis, Angelos; Patsiouras, Christos - In: Spoudai : journal of economics and business 66 (2016) 1/2, pp. 22-31

Purpose - The aim of this study is to investigate the most important criteria that prompted tourists to visit a destination. In the present paper we will attempt to examine the factors affecting tourists to select a destination, the factors motivating tourists to select a destination and if...

Persistent link: https://www.econbiz.de/10011494017

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