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Market Segmentation in the Decision Making Process in Tourism

VINEREAN, Alexandra - In: Expert Journal of Business and Management 2 (2014) 1, pp. 14-29

and habits that are usually decisive in the decision making process regarding tourism services or products. For this … research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism …

Persistent link: https://www.econbiz.de/10011183033

Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior.

Gomez, Pierrick; Debenedetti, Alain - Université Paris-Dauphine - 2010

Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...

Persistent link: https://www.econbiz.de/10009364210

Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior

Gomez, Pierrick; Debenedetti, Alain - Université Paris-Dauphine (Paris IX) - 2010

Persistent link: https://www.econbiz.de/10011074338

Motivators That Intervene in the Decision Making Process in Tourism

VINEREAN, Alexandra - In: Expert Journal of Marketing 2 (2014) 2, pp. 61-67

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an … making process that should be acknowledged by marketers in order to provide the ideal tourism package. …

Persistent link: https://www.econbiz.de/10011183039

Analyzing consumer behavior in online group buying in Bosnia and Herzegovina

Selimovic, Lejla; Pestek, Almir - In: UTMS journal of economics / University of Tourism and … 5 (2014) 1, pp. 41-52

Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But...

Persistent link: https://www.econbiz.de/10010439217

The wisdom of e-crowds : can masses create value?

Wieczerzycki, Marcin - In: International journal of management and economics 51 (2016) 1, pp. 47-62

With the rising popularity of the Internet, interactions between companies and their consumers have become more common and meaningful. Researchers often tend to apply the metaphor of community to these on-line networks of B2C relationships. However, this term implies durability and a long-term...

Persistent link: https://www.econbiz.de/10012026198

Explicit and implicit factors that determine private labels' possible purchase : eyetracking and EEG Research

Garczarek-Bąkv, Urszula - In: International journal of management and economics 54 (2018) 1, pp. 36-49

Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products' possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL...

Persistent link: https://www.econbiz.de/10012027032

A note on moral licensing and foot-in-the-door effect

Ulph, Alistair; Panzone, Luca; Hilton, Denis J. - 2019

Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a...

Persistent link: https://www.econbiz.de/10012104081

Ambiguity aversion and the power of established brands

Muthukrishnan, A. V.; Wathieu, Luc - 2007

This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...

Persistent link: https://www.econbiz.de/10010357571

Bridging brand parity with insights regarding consumer behavior

Turunç, Ömer; Karayalçin, Cem - In: Economics / Journal articles : the open-access, … 18 (2024) 1, pp. 1-10

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model. Based on information processing theory, the first aim of...

Persistent link: https://www.econbiz.de/10014495906

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