and habits that are usually decisive in the decision making process regarding tourism services or products. For this … research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism …

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an … making process that should be acknowledged by marketers in order to provide the ideal tourism package. …

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word …

consumption at both global and tourism destinations level, increasing competition manifested on the tourist market, prompting … efforts (concerns) from tourism service providers to diversify their offer, on the one hand, and to understand and investigate … component of the tourism market in the next decade. This article aims to analyze how new technologies influence the tourism …

, and by protecting the consumer interests and rights. It became more and more frequent for the companies from tourism …

services in Ukraine. The authors analyzed the results of a survey of tourism business professionals, as well as consumer …

Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers … find the sensory based memorable tourism experiences, attributes/specific elements of the hotel business. With this aim … and the critical multi-sensory organs that create memorable tourism experiences were defined. The analysis of the results …