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Tourists' recommendations : WOM becomes digital
Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word …
Persistent link: https://www.econbiz.de/10012221814
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Short food supply chains as a meachanism for sustainable development
Tanasă, Lucian; Dinu Vasiliu, Codrin <PhD>; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 316-324). 2016
in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business … opportunities, allowing direct contact between food sector producers and tourists. Moreover, food related tourism is a key factor of … success for local food fests and food markets based in touristic destinations. Thus, food related tourism represents an …
Persistent link: https://www.econbiz.de/10011591340
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The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017
, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing …-term strategies of development in the rural tourism. …
Persistent link: https://www.econbiz.de/10011854221
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Market research concerning the consumption of fish and fishery products
Marin, Ancuţa - In: Agrarian economy and rural development : realities and …, (pp. 201-207). 2019
In order to be healthy, people need essential amino acids, carbohydrates, essential fatty acids and not less than 28 vitamins and minerals. The fish is a healthy protein source with a special nutritional value, rich in essential nutrients: proteins, amino acids, vitamins A, B6, B12, D, and...
Persistent link: https://www.econbiz.de/10012213462
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...
Persistent link: https://www.econbiz.de/10012227605
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Change in responsible consumer behaviour through generations?
Marton, Zsuzsanna; Ernszt, Ildikó; Rodek, Nora; Máhr, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 467-475
In our accelerated world, in the era of over-consumption, decisions and choices have got more and more emphases than before. In spite of the fact, that conscious and responsible behaviour did not draw as much attention as it does nowadays, the whole society suffers the consequences of decisions...
Persistent link: https://www.econbiz.de/10012227610
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Are the Hungarians on the right track toward sustainable consumption?
Rodek, Nóra; Marton, Zsuzsanna; Ernszt, Ildikó; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 433-440
Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....
Persistent link: https://www.econbiz.de/10012228002
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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses
Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016
tourism the brands have not reached their peak potential for appealing to the tourists' interest and growth. Although there …
Persistent link: https://www.econbiz.de/10011590366
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012227603