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Tourists' Recommendations: Socio-demographic Analysis

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - 2020

In tourism, information can be treated as the most important factor influencing consumer behaviour. Word-of-mouth is …

Persistent link: https://www.econbiz.de/10012288787

One October tragedy in Las Vegas: An overview of tourists' perceptions

Erdem, Mehmet; Hasanzadeh, Saeed; Bai, Billy - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 59-63

Purpose: This study seeks to examine Las Vegas visitors' perception about security in Las Vegas and the perceived risks associated with traveling to Las Vegas following the One October mass shooting. It also aims to explore potential Las Vegas visitors 'attitudes towards the proactive security...

Persistent link: https://www.econbiz.de/10012291834

Green marketing orientation and environmental and social performance of hospitality firms in South Africa

Fatoki, Olawale - In: Foundations of Management 11 (2019) 1, pp. 277-290

The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...

Persistent link: https://www.econbiz.de/10012601088

Direct and indirect effects of operant resources on co-creation experience: Empirical evidence from Airbnb consumers

Hastari, Revi; Adela, Zehan; Alkhair, Hanesman - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 92-103

This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...

Persistent link: https://www.econbiz.de/10012703577

Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tener...

Kosarinskaya, Irina - In: Annals of marketing-mba 2 (2010)

The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

Persistent link: https://www.econbiz.de/10008499718

Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) .

Suleymanova, Elena - In: Annals of marketing-mba 2 (2010)

The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.

Persistent link: https://www.econbiz.de/10008499719

Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5...

Golubnik, Andrew - In: Annals of marketing-mba 2 (2010)

Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.

Persistent link: https://www.econbiz.de/10008499721

Practical case: The strategic planning of the museum guggenheim bilbao from a perspective of Marketing

Cañadillas, Iñaki Periáñez; Daza, Miguel Ángel Quintana - In: Cuadernos de Gestión 9 (2009) 1, pp. 99-122

The dimension of tourism, which includes the cultural tourism market, is growing and developing. In some cities its …

Persistent link: https://www.econbiz.de/10008505695

Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach

Alexa, Elena Lidia - In: Studies and Scientific Researches. Economics Edition (2010) 15

Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market and the current needs of the city. The...

Persistent link: https://www.econbiz.de/10008470737

Logistics and Supply Chain Management in Tourism

Muhcina, Silvia; Popovici, Veronica - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 122-132

For the organizations which are involved in tourism, efficiency is conditioned, among other determinants, by the … coordination and harmonization of all participants’ efforts from the specific activities chain: tourism services suppliers, tour … from certain tourism attractions, they take upon themselves the fabrication of those products that are required by tourists …

Persistent link: https://www.econbiz.de/10005453867