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Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...
Persistent link: https://www.econbiz.de/10010990995
between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview … between the tourism and the audiovisual sectors. The objective of this research is to verify the possible use of the … cooperation between the audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual …
Persistent link: https://www.econbiz.de/10010850505
field of tourism. Due to the immateriality of tourist products, the promotion hereof is rather difficult to achieve …
Persistent link: https://www.econbiz.de/10010940669
Tourism is the most powerful initiator of activities in Croatia and one of the strongest in the world. Despite the … worldwide crises, the number of tourists is increasing every year and the competition among tourism entrepreneurs is getting … important. Internet and social networks took the leading role which brought the revolution in marketing activities. Tourism is …
Persistent link: https://www.econbiz.de/10011210896
Given the highly complex nature of tourism activity, the structure of each company, but and the issue of marketing … become a model for action and adaptation to specific tourism company, financial and economic conditions, competition, time of …
Persistent link: https://www.econbiz.de/10011268754
[ES] La dimensión del mercado turístico y dentro de éste el mercado turístico cultural no deja de crecer y desarrollarse. En algunas regiones su importancia ha sido vital al servir como motor al propio desarrollo económico de la zona. Éste ha sido el caso del fenómeno conocido como Museo...
Persistent link: https://www.econbiz.de/10011277738
This study follows the development of the Bulgarian tourism, researches its problems and gives suggestion for … improvement. The tourism in Bulgaria is one of the most developing branches during the past years. Despite of that, this research …
Persistent link: https://www.econbiz.de/10005220142
. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern …
Persistent link: https://www.econbiz.de/10005220154
small and medium-sized enterprises (SMEs) that activate in the tourism field of activity (hotels and other accomodation …
Persistent link: https://www.econbiz.de/10009650841
The Fortified Churches from Transylvania represent an important category of historical and religious sights of the anthropic touristic potential - historic cultural potential of this region. However, they are not exploited from a touristic point of view at their fair value, one reason being the...
Persistent link: https://www.econbiz.de/10009650843