In this study, the authors investigate the impact of sport sponsorship announcements on the stock prices of sponsors …

. Companies that cannot afford to buy sponsorship may be inclined towards an ‘ambush' tactic for both; defensive as well as …

Social media video sponsorship, in which a sponsor forms a partnership with a content creator and sponsors video …

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the … economic conditions, such as an inflationary economy, are a statistically significant predictor of sponsorship dissolution …

Despite increased interest in non-traditional marketing activities such as sponsorship, the ability of brand marketers …, investigations of sponsorship costs are particularly sparse. Therefore, this study utilizes a dataset of more than 700 sponsorships …

the factors influencing the costs for sport marketing investments, such as sponsorship. Therefore, the purpose of this … sponsorship costs, including property-specific factors, on-field performance, and market-specific factors. A systematic … to empirically investigate the determinants of sponsorship costs, providing much-needed guidance to aid decision …

extraordinary amount of sponsorship fees it attracts. To make sense economically, these sponsorship expenses should promise future … sponsorship deals – are rarely found in the literature. This study analyses the return effects for the stockholders of FIFA World … who choose to extend existing sponsorship contracts benefit most from the FIFA World Cup™ in terms of driving stockholder …