prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a … relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a … relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

recognized the importance of healthy eating habits in prevention. In this paper we defined health- marketing and functional food …Health consciousness and prevention are now in the limelight of the media in Hungary. More and more consumers … marketing approaches. This paper contains our empirical research findings on functional food consumption in Hungary. In this …

prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a … relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

svolta nel corso del 2013 con l’obiettivo di tracciare un quadro aggiornato delle problematiche commerciali e di marketing …

addition to their nutritional function. Consequently, they have health promoting and disease preventing effects. The objective … biscuit and cereal flake. The health related reasons that make consumers use functional foods are, respectively, functional …

health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …