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A Study of Marketing Strategies of Software Firm: A Case of Syber Systems and Solutions
Singh, Surabhi - 2013
Marketing of software firm consists of creating value, delivering value and communicating value to customers. This requires constant analysis of customer needs and technology up gradation. Marketing of software products is different from the traditional product due to uniqueness inherent in the...
Persistent link: https://www.econbiz.de/10011531818
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Understanding the web from an economic perspective : the evolution of business models and the web
Rinfret, Louis; Assefsaf, Scheherazade - In: Acta Universitatis Danubius / Oeconomica 10 (2014) 4, pp. 188-196
Persistent link: https://www.econbiz.de/10011508354
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From a value-based knowledge economy to a worth economy : new reflections and perspectives on intellectual capital research
Edvinsson, Leif; Dal Mas, Francesca; Ordóñez de … - In: International journal of learning and intellectual capital 19 (2022) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10012696014
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On habit and organizing : a transactional perspective relating firms, consumers, and social institutions
Fargʹun, Mosheh; Mahmood, Nudrat - In: Organization science 35 (2024) 3, pp. 1157-1176
Persistent link: https://www.econbiz.de/10014635551
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The role of social value creation in business model formulation at the bottom of the pyramid : implications for MNEs?
Sinkovics, Noemi; Sinkovics, Rudolf R.; Yamin, Mo - In: International business review : the official journal of … 23 (2014) 4, pp. 692-707
Persistent link: https://www.econbiz.de/10010400594
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Internet of Things : aspiration, implementation and contribution
Cranmer, Eleanor E.; Papalexi, M.; Dieck, M. Claudia tom; … - In: Journal of business research : JBR 139 (2022), pp. 69-80
Persistent link: https://www.econbiz.de/10013194406
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The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
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Business models as service strategy
Wieland, Heiko; Hartmann, Nathaniel N.; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
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Social value creation in institutional voids : a business model perspective
Lashitew, Addisu A.; Tulder, Rob van; Muche, Lukas - In: Business & society 61 (2022) 8, pp. 1992-2037
Persistent link: https://www.econbiz.de/10013472215
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Open Innovation within Business Ecosystems: A Tale from Amazon.com
ISCKIA, Thierry; LESCOP, Denis - In: Communications & Strategies 1 (2009) 74, pp. 37-54
Open innovation refers to the ability of firms to open themselves up to external networks and relationships in order to gain the full potential of their investments in innovation. The development of ICTs has opened up new markets and ways of innovating. Today, platforms and Web services are...
Persistent link: https://www.econbiz.de/10008532095