"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

"This reference book discusses the best practices, challenges, opportunities, and benefits of creating socially responsible businesses as well as provides a context of why these business models are needed taking into consideration on how society has changed over time and how businesses must...