Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and … policies. Understanding the media is important for society, and while new technologies are altering the media, they are also … affecting our understanding of their economics.ïŽChapters span the large scope of media economics, simultaneously offering in …

Media industries are important drivers of popular culture. A large fraction of leisure time is devoted to radio … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures …. The business model for most media industries is underscored by advertisers' demand to reach prospective customers. This …