Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing … Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical …This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in …

Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems … -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management … -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development …