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elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
This book systematically addresses the issue of interdependence between road projects in a network, when prioritising and scheduling road expansion and maintenance. The book presents substantial applications for both rural and urban projects and to the optimization of maintenance. The authors...
Persistent link: https://www.econbiz.de/10014474012
This book enlarges the understanding of decision-making on mega-projects and suggest recommendations for a more effective, efficient and democratic approach. Authors from different scientific disciplines address various aspects of the decision-making process, such as management characteristics...
Persistent link: https://www.econbiz.de/10011851130
This important and timely book provides a systematic treatment of temporary organizations--an increasingly prevalent organizational form in which organizations work together on a joint task--for example, a movie production, a rescue operation, development of a new product--for an ex ante limited...
Persistent link: https://www.econbiz.de/10011851739
Work that used be tied to offices, cubicles and desks is undergoing a major transformation in terms of where, when and how it is carried out. Space and materiality of workplaces have long been taken for granted amongst organization studies scholars. But the changing definition of work and...
Persistent link: https://www.econbiz.de/10011851850
This valuable and engaging new book bears eloquent testimony to A.P. Thirlwall's substantial contribution to economics over the last 40 years. The volume does not attempt to provide a comprehensive review of such a prolific figure, but rather demonstrates the considerable influence that his work...
Persistent link: https://www.econbiz.de/10011850558
The definition and measurement of productivity in services raises important conceptual, methodological and strategic problems. This book aims to provide a critical review of the main debates on productivity in the domain of services. The first part examines the theoretical consequences of...
Persistent link: https://www.econbiz.de/10011850594
Pollution, alternative fuels, congestion, intelligent transportation systems, and the shift from construction to maintenance all call for a reconsideration of the existing highway revenue mechanisms, especially the gas tax. David Levinson explores the fundamental theoretical basis of highway...
Persistent link: https://www.econbiz.de/10011850597
Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...
Persistent link: https://www.econbiz.de/10011850599