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innovation. This paper sets out to question this tendency to equate projects and innovation which, in our view, can lead to the … improper use of projects to manage innovation. We argue that, in line with the work on project classification, a distinction …
Persistent link: https://www.econbiz.de/10008789012
A number of studies have found that the performance of NPD projects greatly depends on the support they get from top management. However, research into why some projects get more support than others has been limited. The present paper takes a political approach to NPD, in which top management...
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Purpose - The purpose of this study is to examine how firms deal with a situation of true uncertainty about their potential markets and technologies. Specifically, we ask how firms can create products when the corresponding market does not exist. Design/methodology/approach – This paper is...
Persistent link: https://www.econbiz.de/10008789203
Long-term success of firms depends on the efficiency of their management of R&D projects. However, there is a gap between standard economic and strategic indicators and the high uncertainty, complexity of commitments, and organizational issues that can be observed in the more innovative R&D...
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