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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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Heading for new shores : do service and hybrid innovations outperform product innovations in industrial companies?
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Industrial marketing management : the international … 45 (2015), pp. 173-183
Persistent link: https://www.econbiz.de/10010530556
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Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping; Atuahene-Gima, Kwaku - In: Industrial marketing management : the international … 73 (2018), pp. 7-20
Persistent link: https://www.econbiz.de/10011904654
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Performance implications of cross-functional coopetition in new product development : the mediating role of organizational learning
Bendig, David; Enke, Susanne; Thieme, Niklas; Brettel, Malte - In: Industrial marketing management : the international … 73 (2018), pp. 137-153
Persistent link: https://www.econbiz.de/10011904699
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How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun; Zhao, Yanhui; Hou, Limin - In: Industrial marketing management : the international … 90 (2020), pp. 170-180
Persistent link: https://www.econbiz.de/10012322022
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Speeding up new product development through entrepreneurial orientation in SMEs : the moderating role of ambidexterity
Ferreras-Méndez, José Luis; Llopis, Oscar; Alegre … - In: Industrial marketing management : the international … 102 (2022), pp. 240-251
Persistent link: https://www.econbiz.de/10013259066
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Functional diversity, absorptive capability and product success : the moderating role of project complexity in new product development teams
Açıkgöz, Atif; Günsel, Ayşe; Kuzey, Cemil; … - In: Creativity and innovation management 25 (2016) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011561906
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Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
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Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio; Gopalakrishnan, Shanthi; … - In: Industrial marketing management : the international … 85 (2020), pp. 58-68
Persistent link: https://www.econbiz.de/10012211983