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The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the...
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The innovation ecosystem concept has been widely used as a framework to explain innovation activities within different … issues. This article presents a new approach in assessing the effectiveness of innovation industrial ecosystems, allowing to …
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The advancement of technology in the biopharmaceutical industry has spearheaded the speed and scale of digitalization in various aspects. New drug development is becoming more complex, costly, and challenging. This paper examines how the pharmaceutical value chain model could integrate with the...
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the positive implications and potential of life cycle costing in an open innovation context. …
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