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Inconclusive innovation "returns" : a meta-analysis of research on innovation in new product development
Calantone, Roger J.; Harmancioglu, Nukhet; Droge, Cornelia - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1065-1081
Persistent link: https://www.econbiz.de/10008736793
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New product success : is it really controllable by managers in highly turbulent environments?
Droge, Cornelia; Calantone, Roger J.; Harmancioglu, Nukhet - In: The journal of product innovation management : an … 25 (2008) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10003678044
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Lead users and early adopters on the web : the role of new technology product blogs
Droge, Cornelia; Stanko, Michael A.; Pollitte, Wesley A. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 66-82
Persistent link: https://www.econbiz.de/10003937637
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Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia; Droge, Cornelia - In: The journal of product innovation management : an … 30 (2013) 3, pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
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Product and process modularity's effects on manufacturing agility and firm growth performance
Jacobs, Mark; Droge, Cornelia; Vickery, Shawnee K.; … - In: The journal of product innovation management : an … 28 (2011) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10008822502