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~person:"Iyengar, Radha"
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Ansteckungseffekt
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Contagion effect
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New product development
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Iyengar, Radha
Rammer, Christian
211
Czarnitzki, Dirk
195
Henrekson, Magnus
148
Vivarelli, Marco
148
Peters, Bettina
135
Herstatt, Cornelius
127
Aghion, Philippe
112
Hall, Bronwyn H.
111
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Akcigit, Ufuk
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Nijkamp, Peter
87
Veugelers, Reinhilde
83
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Mairesse, Jacques
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Kraft, Kornelius
75
Mohnen, Pierre
69
Naudé, Wim
66
Acemoglu, Daron
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Harhoff, Dietmar
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Lööf, Hans
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Hottenrott, Hanna
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Wörter, Martin
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Sofka, Wolfgang
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Persson, Lars
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Schubert, Torben
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Arvanitis, Spyros
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Rennings, Klaus
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Piva, Mariacristina
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Audretsch, David B.
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Mohnen, Pierre A.
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Lichtenberg, Frank R.
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Dosi, Giovanni
49
Norbäck, Pehr-Johan
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Pyka, Andreas
46
Vahter, Priit
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Falck, Oliver
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Kerr, William R.
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Tiwari, Rajnish
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
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