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Ansteckungseffekt
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Iyengar, Radha
Rammer, Christian
205
Czarnitzki, Dirk
191
Henrekson, Magnus
144
Vivarelli, Marco
144
Peters, Bettina
133
Herstatt, Cornelius
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Pyka, Andreas
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Vahter, Priit
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Tiwari, Rajnish
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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