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~person:"Iyengar, Radha"
~subject:"Pharmaindustrie"
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Pharmaindustrie
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Iyengar, Radha
Lichtenberg, Frank R.
25
Orsenigo, Luigi
13
Malerba, Franco
10
Riccaboni, Massimo
9
Adelhelm, Silvia
8
Mazzucato, Mariana
8
Braun, Andreas
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Gassmann, Oliver
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Hermosilla, Manuel
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Lakdawalla, Darius
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Pammolli, Fabio
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7
Stern, Scott
7
Acemoglu, Daron
6
Comanor, William S.
6
Dosi, Giovanni
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Dranove, David
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Dubois, Pierre
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Garthwaite, Craig
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Li, Danielle
6
Linn, Joshua
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Newham, Melissa
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Philipson, Tomas J.
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Phlippen, Sandra
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Seldeslachts, Jo
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Correa, Carlos María
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Leten, Bart
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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