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~person:"Iyengar, Radha"
~type:"article"
~subject:"Pharmaceutical industry"
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Iyengar, Radha
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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