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~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
~person:"Bogers, Marcel L. A. M."
~person:"Carù, Antonella"
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Konsumentenverhalten
Consumer behaviour
2
Innovation management
2
Innovationsmanagement
2
Aufsatzsammlung
1
Beziehungsmarketing
1
Creativity
1
Customer integration
1
Innovation
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Bogers, Marcel L. A. M.
Carù, Antonella
Hippner, Hajo
4
Wilde, Klaus D.
4
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Pantano, Eleonora
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Ailawadi, Kusum L.
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Bu, Maoliang
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Cavicchi, Alessio
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Cohen, Maurie J.
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Darmer, Per
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Longbottom, David
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Lopetcharat, Kannapon
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McDonagh, Pierre
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Journal of engineering and technology management : JET-M
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ECONIS (ZBW)
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Strategic market creation : a new perspective on marketing and
innovation
management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
2
Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
Bogers, Marcel L. A. M.
(
ed.
);
McCarthy, Ian P.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011428848
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