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~subject:"New product development"
~isPartOf:"Journal of marketing"
~person:"Gorn, Gerald J."
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Gorn, Gerald J.
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Journal of marketing
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Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
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