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~subject:"New product development"
~isPartOf:"Journal of marketing"
~person:"Gorn, Gerald J."
~person:"Allen, B. J."
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New product development
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Gorn, Gerald J.
Allen, B. J.
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Journal of marketing
Faculty & research / Insead : working paper series
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Innovation: organization & management : IOM
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
2
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
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