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Marketing capability, organizational adaptation and new product development performance

Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166

Persistent link: https://www.econbiz.de/10011374565

Strategic orientation and new product development performance : the role of networking capability and networking ability

Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201

Persistent link: https://www.econbiz.de/10011738534

Networking capability, network structure, and new product development performance

Mu, Jifeng - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 599-609

Persistent link: https://www.econbiz.de/10010461255

Dynamic capability and firm performance : the role of marketing capability and operations capability

Mu, Jifeng - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 554-565

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Social competency and new product development performance

Mu, Jifeng; Zhang, Gengmiao; MacLachlan, Douglas L. - In: IEEE transactions on engineering management : EM 58 (2011) 2, pp. 363-376

Persistent link: https://www.econbiz.de/10009007555

Strategic orientations and new product commercialization : mediatior, moderator, and interplay

Mu, Jifeng; Di Benedetto, C. Anthony - In: R & D management 41 (2011) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10009307664

Networking capability and new product development

Mu, Jifeng; Di Benedetto, C. Anthony - In: IEEE transactions on engineering management : EM 59 (2012) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10009503744

Who knows what in NPD teams : communication context, mode, and task contingencies

Tang, Fangcheng; Mu, Jifeng; Thomas, Ellen - In: The journal of product innovation management : an … 32 (2015) 3, pp. 404-423

Persistent link: https://www.econbiz.de/10011441348

Strategic Orientations and New Product Commercialization : Mediator, Moderator, and Interplay

Mu, Jifeng; Di Benedetto, Anthony - 2011

Why are some firms more successful at commercializing new products than others in emerging economies? It is possible that the strategic orientations, which firms adopt as a type of business strategy, lead at least partially to the superior performance of the new products they introduce to the...

Persistent link: https://www.econbiz.de/10014042612