Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …

The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and …, empirical evidence of the nature of the relationship between innovation and its antecedents and consequences is provided, while … comprehensive understanding of the drivers of innovation as well as the implications associated with the phenomena. In addition …

Product innovation has transformed the minds of business people because of its ability to increase productivity. Other … lowering the prices consumers have to pay. Product innovation if managed correctly will create wealth and reward risk-taking by … means of technological development throughout organisational processes. SMEs fail to manage product innovation because they …

provide companies with an innovation strategy and enable designers to achieve their potential. …

innovation is rapidly hanging, the impact of interfirm NPD dynamic capabilities was hypothesized to be diminished in high …

Product innovation is vital to ongoing brand equity and has been responsible for revitalizing many brands, including … form of innovation available to a firm, surprisingly no study has sought to bridge this gap. This study aims to address … this issue by, first, building a typology of the innovation practices underpinning differently positioned brands and …