BRUN, ERIC; SAETRE, ALF STEINAR - In: International Journal of Innovation Management (ijim) 12 (2008) 04, pp. 573-596
In this paper, we argue that ambiguity is an essential component of "fuzziness" in the Fuzzy Front End of New Product Development (NPD), and that a better understanding of how ambiguity emerges and is reduced, is called for. We explore the process by which ambiguity was reduced in four NPD...