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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the...
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