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Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector
Nair, Pratap Kumar Surendran; Ramanan, T. Radha; … - In: International journal of process management and … 11 (2021) 6, pp. 839-863
Persistent link: https://www.econbiz.de/10012672195
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New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.; Hirunyawipada, Tanawat; McNally, … - In: Journal of business-to-business marketing 24 (2017) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
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Innovation orientation, innovativeness and innovation success
Ernst, Holger (ed.) - 2007
Persistent link: https://www.econbiz.de/10003500979
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Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
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A Study on the Success Factors of Product Innovation in a Firm
Idris, Nur - 2015
Purpose: The purpose of this study is to investigate the success factors that could improve the product innovation in a … total quality management (TQM) culture towards product innovation. Findings: TQM culture and process improvement factor … positively impact towards product innovation in a firm. Research Limitations/Implications: The paper focuses on the level of …
Persistent link: https://www.econbiz.de/10014035537
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Die Rolle von Anwendern bei hochgradigen Innovationen : eine explorative Fallstudienanalyse in der Medizintechnik
Lettl, Christopher - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010509824
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Kundenorientierung im Innovationsprozess : die erfolgreiche Integration von Kunden in den frühen Phasen der Produktentwicklung
Reichart, Sybille V. - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001674785
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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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Entrepreneurial Orientation, Communication Strategies, and New Product Success : A Theoretic Model
Chang, Chun-Lan - 2016
Although entrepreneurial orientation and communication both benefit new product development, little attention understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model in the context of the hi-tech sector. In the...
Persistent link: https://www.econbiz.de/10012979343