Luca, Cian; Sara, Cervai - In: Micro & Macro Marketing (2013) 1, pp. 13-38
Service quality is one of the most developed marketing researchfields. Simultaneously, it is one of the most fragmented ones. The goalof this article is to analyze and compare the conceptualization of servicequality in four models: ServQual, ServPerf, the «European School», andServPerval....