various platforms provide new questions and promising research opportunities for marketing researchers. This monograph begins … design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of …. We also look at strategic and behavioral models that are shaping marketing research on Internet auctions. Particular …

paradigm of taste testing can and should be used to examine the effect of strategic and tactical marketing mix decisions in … where consumers may not be able to accurately explicate the reasons for their product experience, but that drive marketing …

consumers. This paper explores the marketing tactics utilized by Dove brand and Nike, Inc. Although the means were different …

While there is considerable theoretical and empirical research in the marketing ethics literature, a major void exists … relationships among unethical marketing actions, and model the underlying structure of these perceptions. …To develop formal representations of how consumers cognitively structure their views of marketing ethics, a sample of …