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Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Brown, Alexander L.; Camerer, Colin F.; Lovallo, Dan - In: Management Science 59 (2013) 3, pp. 733-747
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
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Promotion Dynamics
Neslin, Scott A.; Heerde, Harald J. van - In: Foundations and Trends(R) in Marketing 3 (2009) 4, pp. 177-268
Promotions affect sales after the immediate sales bump. In other words, they have dynamic effects on consumer purchase behavior outside the period of the promotional offer. The objective of this monograph is to present a comprehensive overview of the various dynamic effects of promotions. We...
Persistent link: https://www.econbiz.de/10010990858
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The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-Ching - In: Foundations and Trends(R) in Marketing 3 (2009) 3, pp. 127-176
paradigm of taste testing can and should be used to examine the effect of strategic and tactical marketing mix decisions in … where consumers may not be able to accurately explicate the reasons for their product experience, but that drive marketing …
Persistent link: https://www.econbiz.de/10010883413
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Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité
GAUTIER, Jean-Michel - HEC Paris (École des Hautes Études Commerciales) - 2001
BVA institute. <p> The main objective of the research is to provide an operational and reliable instrument for marketing …
Persistent link: https://www.econbiz.de/10005011548
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What's Psychology Worth? A Field Experiment in the Consumer Credit Market
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - The Field Experiments Website - 2006
Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models. How much do these context effects matter in natural settings, when consumers make large, real decisions and have the opportunity to...
Persistent link: https://www.econbiz.de/10005490038
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Emotions for sale: cigarette advertising and women's psychosocial needs
Anderson, Stacey J; Glantz, Stanton A. Ph.D.; Ling, P M - Center for Tobacco Control Research and Education, UC … - 2005
. This may explain why partial advertising bans are ineffective and comprehensive bans on all forms of tobacco marketing are …
Persistent link: https://www.econbiz.de/10011131398
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What's Psychology Worth? A Field Experiment in the Consumer Credit Market
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - Economic Growth Center, Economics Department - 2005
Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to...
Persistent link: https://www.econbiz.de/10005558488
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Internet Auctions
Haruvy, Ernan; Popkowski Leszczyc, Peter T. L. - In: Foundations and Trends(R) in Marketing 4 (2010) 1, pp. 1-75
various platforms provide new questions and promising research opportunities for marketing researchers. This monograph begins … design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of …. We also look at strategic and behavioral models that are shaping marketing research on Internet auctions. Particular …
Persistent link: https://www.econbiz.de/10010693754
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A Human Basis for Sustainable Development: How Psychosocial Change at the Individual Level Promotes Development
Pick, Susan; Beers, Kimberly; Grossman-Crist, Shoshana - In: Poverty & Public Policy 3 (2011) 3, pp. 8-8
<p>Sociocultural and economic limitations often deprive individuals of the freedoms to make decisions regarding their lives, hindering development. This article presents the Framework for Enabling Empowerment (FrEE), a model that emphasizes the importance of psychosocial factors and the individual...</p>
Persistent link: https://www.econbiz.de/10009645170
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Comments on: Latent Markov models: a review of a general framework for the analysis of longitudinal data with covariates
Visser, Ingmar; Speekenbrink, Maarten - In: TEST: An Official Journal of the Spanish Society of … 23 (2014) 3, pp. 478-483
Bartolucci et al. (Test, <CitationRef CitationID="CR1">2014</CitationRef>) provide a nice showcase of the flexibility of latent Markov models for longitudinal data. Indeed, their list of applications is impressive and includes a wide variety of models, with covariates to model transitions between latent states and direct effects on the...</citationref>
Persistent link: https://www.econbiz.de/10010994306