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~subject:"United States"
~person:"Dholakia, Nikhilesh"
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Dholakia, Nikhilesh
Kotler, Philip
18
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Changing the course of marketing : alternative paradigms for widening marketing theory
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of historical research in marketing
1
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ECONIS (ZBW)
3
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1
Choice and choicelessness in the paradigm of
marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
Saved in:
2
Finanzkapital and consumers : how financialization shaped twentieth century
marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
3
Does
marketing
need to transcend modernity?
Firat, A. Fuat
;
Dholakia, Nikhilesh
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 126-133)
.
2006
Persistent link: https://www.econbiz.de/10003430130
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